How Do I Market My Listing Without Spending Any Money?
We received a marketing question from a Realtor about how to get the most exposure to a for sale home while spending as little money as possible.
First, there are tons of ways to get the word out about your services and what you can offer for free to low cost. The key is to really focus your marketing on the audience you want to send your message to; you must segment, target, and position, which you can learn about in more detail in my book. Doing this will help you really narrow in on your market which will give you the most bang for your buck.
Zero Dollar Property Promotion
- Door knocking
- Cold calling
- Talking to the key gatekeepers
- Social Media
The thoughts of door knocking and cold calling make the average agent cringe, but it is still the number 1 best way to make a personable touch with your prospects at no cost to you.
In certain communities, there might be property managers, concierges, maintenance, etc. Talking with them is a great way to get free marketing, it just required work on your part.
In my book, I go over my Craigslist techniques: the shotgun vs. rifle ad approach. The gist of it is to split your ads between super specific so you reach the ideal customer vs. vague ads to attract more buyer leads.
Offering great, local, and original content will increase traffic to your website and social media channels where you can also promote your listings.
Start building your contact database yesterday. You will need more than a notepad and excel file to succeed as your client base grows. Most CRM systems have automated email systems you can use to message your listing to potential buyers.
There are also tons of low-cost ways for you to promote your property which can help sell your home faster and provide a great return on your investment.
Low-Cost Property Marketing Options
- Property signage
- Open houses
- Sponsors and partners
Teaming with a lender can be a great way to obtain marketing funds. The lender will have an incentive to help you find a buyer as they will benefit financially from the purchaser. They can help you promote with flyers, mailers, signs, social media, and more. Keri Shull and I go over how to win big with signage in another realtor request video in the HyperLocal HyperFast Learning Center.
Don’t Quit Your Day Job
Finally, if you are just starting out, it would be beneficial for you to find a job where you can earn in the most in the least amount of time. Take the time that you do have left and put it towards building a foundation in real estate. If you are working a 9-5 job, as I was, spend the 5+ hours before or after work pursuing real estate. There is nothing that says you have to go out and label yourself as a part time agent. The first couple of months I was working in real estate, I was actually putting in more time in real estate than most full-time agents even though I had a full-time job. I actually think that doing that will put you in a better position to service your clients because you will be not as desperate for money, you will not push them so hard to settle on a property, and that will make them more trusting and less anxious.
Getting yourself more financially secure, trading your time for money upfront, is a great way to start your career. Cut out whatever Netflix show you’re watching or Facebook browsing and use that time to build your database and generate leads.
What Job Should I Get?
If you do not have any professional designations, being an uber driver, appointment setter, or tour guide could provide a flexible employment solution while helping you learn the ins and outs of your area. All job markets are different, but typically these are attainable positions that will allow you to pay your rent while you are ramping up.
If you do have an advanced degree, working in a professional setting as an engineer, accountant, or consultant, for example, will help you grow your network of higher net-worth individuals. It is by no means easy to juggle both but it is extremely rewarding when your hard work pays off.
As always, please reach out to firstname.lastname@example.org with any questions about how to succeed in real estate. To learn more right now, pick up your copy of The HyperLocal HyperFast Real Estate agent today.