The Hyperfast Agent’s Guide to Setting Better Goals in 2019

The end of 2018 is fast approaching. As the year winds down, we’ll be talking about setting and achieving goals for the new year here on the Hyperfast Agent Learning Center.

At the start of every year I set goals for my business, family, fitness, spirituality and every other area of life. I want every year to be my best year.

While some may find this unreasonable, I find stagnancy difficult to accept. Sometimes improvement is a dramatic leap forward and other times it’s an accumulation of small gains, but either way I like to see progress in all areas of my life.

Today I want to give you some pointers on setting specific, measurable goals to make 2019 your best year ever in real estate.

Set Specific, Measurable Goals

Setting personal and professional goals is great, but it’s easy to write goals that are too ill-defined. Set a goal that’s too vague, and it will slip away from you. Each of your goals should be specific and measurable.

For example, setting a goal to “increase sales” is too vague. How will you know you’ve “increased sales” enough? How much do you intend to increase your sales?

“Increase sales to 40% more than the prior year” is specific and measurable. “Close 500 sales by the end of 2018” is our team’s collective goal this year, and that’s a very specific and measurable figure.

Another example: setting a goal to “Prospect more” is not clear enough. How will you measure whether or not you’re prospecting “more?” Make the goal more specific, like this: “Prospect for three hours a day, five days a week.”

If you set clear and specific goals, it’ll be much easier to tell whether you’re on or off track. Goals that are specific have all the ingredients you need for feedback and accountability.

If your goal is specific enough that you can accurately assess how near or far you are from the target, you’re setting well-written goals.

Start tracking results

After you’ve made a specific and measurable goal, the next step is to begin tracking your results so you can tell whether or not you’re meeting them.

This is why we say goals should be measurable — you should be able to compare your performance to a target and be able to clearly tell whether you’re meeting the goal, not meeting the goal, or exceeding the goal.

As we discussed above “Prospect more in 2019” is too vague to measure. “Prospect for three hours a day, five days a week” is much easier to evaluate. Did you prospect for three hours today? Did you schedule tomorrow’s three prospecting hours?

To use our other example goal “Increase sales by 40%,” you could pull last year’s stats and compare this January to the previous January; this February to the previous February; and so on. Did you sell 40% more this January than last January? If so, you met your goal for this month.

Your turn

What are your specific, measurable goals for 2019? What do you want to accomplish next year to make it your best year ever in real estate?