10 Best books for Real Estate Agents in 2018
One of the many lessons I learned from Tony Robbins is that leaders are readers. No matter where you are in your real estate career commit to constant learning and growth. One great way to do this is by reading. Reading lets you have an indirect mentor and teacher. You get to compress time by learning from the experiences of people that succeeded before your. Take advantage of this and commit to growing by reading. I have compiled a list of some of my most recent favorite books that I have read. Some are real estate specific. Others are more general business and strategy and some are just pure inspiration. Here are ten books I highly recommend for 2018.
1 .The HyperLocal, HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year, I Did It and So Can You! By Daniel Lesniak and foreword from Keri Shull In this book I describe how I sold over $22 million in real estate in my first year and dominated one of the most competitive real estate markets in the United States. I cover how I used the Segmentation, Targeting and Positioning (STP) framework to pick a market and communicate a value proposition to that market in order to rapidly gain market share and create massive value for my clients. If you area a new agent and want to grow fast or an established agent looking to expand into a new market read this book.
2. The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be! By Gary Keller and Dave Jenks This real estate classic book describes in detail the steps from A to Z on how to acquire clients, build a team and create a real estate business. It has several tactical and bigger picture strategic tools and is a must read.
3. Relentless: From Good to Great to Unstoppable by Tim Grover Tim Grover has trained NBA legends such as Michael Jordan and Kobe Bryant. In this book he describes the different mentalities of athletes that were good versus great versus the rare ones that were unstoppable. While this is not a real estate focused book, there is so much to learn from the mindsets of athletes who were the best in the entire world at what they did. Many of their competitors had the same level of fitness and talent and he reveals how their thinking helped take them to another level.
4. Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss The former FBI hostage negotiator reveals several negotiating strategies that are not taught and are many times counter to what is taught by many of the negotiation “experts.” He uses several real life examples from his decades long career negotiating life of death situations in the FBI. I have used many of his techniques with great results for my clients.
Pat Hiban shares what he learned in over two decades in real estate where he rose to being one of the top Keller Williams agents in the world. He shares a simple, but extremely effective game plan for goal setting, building a team and creating wealth. You will learn not just how he put up big sales numbers, but how to bring the money to the bottom line and to build a business where you are not trading time for money. This is a great read no matter where you are in your real estate career.
Learn from a former Navy Seal who shares how to get control of your mind to create a warrior mentality that will serve anyone from the battlefield to the boardroom. While top level fitness was required to become a Navy Seal, Mark shows how mental toughness was even more important. He shares numerous techniques for building this muscle, which is something anyone can benefit from learning. Real estate agents can use mental toughness to overcome fear and rejection in order to become better at sales in every situation.
7. The 4-Hour Work Week: Escape 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss No, I am not telling you to start working four hours a week, but I am telling you to read this book. There is so much everyone can learn from the author’s mindset and philosophy. Too many agents get in a never-ending pattern of trading time for money. If you really want to live life to the fullest and leave a legacy you need to get out of that trap. Tim Ferriss gives you so many ideas for how to delegate and build systems to leverage your time most effectively.
The Miracle Morning is based on a simple, but seldom done premise of starting your day off with a routine that get you moving in a purposeful direction. Too many agents start their day off by responding to whatever pops up on their smartphones. Get control of your time so it does not control show. Hal’s routine takes less than 15 minutes and will save you ten times that throughout the rest of the day.
9. Positioning: The Battle for Your Mind by Al Ries and Jack Trout
This is a classic marketing book and while it is not a real estate specific book, it is a must read for real estate agents. Take what the authors teach about becoming top of mind and apply it to your target market. You will also learn how to analyze the market place and when, where and how to apply your marketing efforts.
10. Unbroken: A World War II Story Survival, Resilience and Redemption by Laura Hilenbrand
This is the true story of Louis Zamperini that was made into a major motion film. Zamperini went from being a troubled teenager to Olympic athlete and from an airmen to a prisoner of war. He survived the harshest of conditions adrift at sea before being taken as a prisoner of war where he endured brutal conditions for years. His spirit was not broken. The story is beyond inspirational and will fill your heart with gratitude. Read it and be inspired.
What other books do you think would be great for real estate agents to read?
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